Résumé
Please click here to view Tori’s résumé in PDF format.
Experience
WEB CONTENT CREATOR
S.G.T. Inc, at NASA’s Glenn Research Center — Cleveland, OH
August 2009 – Present
* Create feature stories for the NASA Glenn website: research, pitch, interview, report, write, edit and post long-form, journalistic stories about what’s going on at Glenn
* Create, edit other content as needed for the website and other materials
* Coordinate photos, other multimedia elements for the website
* Work in the Content Management System to post items to the website
* Advise on social media and networking strategies, editorial practices and web best practices
* Serve as a member of the Web Team in the Community and Media Relations Office
Communications / MEDIA RELATIONS ASSOCIATE
The Cleveland Institute of Art — Cleveland, OH
June 2008 – August 2009
* Managed communications with the media: generated press releases, identified recipients and targeted pitches, facilitated follow-up
* Achieved successful placement of CIA stories in both local and national media, from The Plain Dealer and 90.3 WCPN (NPR affiliate) to Real Simple and Vanity Fair
* Co-Founded and managed the CIA Blog: created and edited content, edited photos
* Assisted in increasing traffic to the website by attracting 10,000 unique visitors to the blog in less than a year
* Co-founded and incorporated social networking strategies which resulted in 500 Twitter followers in less than a year.
* Assisted in managing communications with the general public through email, direct mail pieces
* Facilitated multi-media projects, including art direction on promotional materials, video pod casts
* Created and updated web tiles on CIA home page, managed and updated on-line pressroom through Content Management System
* Wrote articles for alumni publication, created other content as needed; managed external on-line calendar listings
* Assisted in managing internal communications; event coordination, planning, promotion; media buying/planning/coordinating
EDITORIAL ASSISTANT
Cleveland Scene — Cleveland, OH
January 2008 – June 2008
* Served as liaison between Editorial Department and all other departments, and Village Voice Media Corporate Offices
* Contributed to the daily blog; developed and wrote a weekly blog feature, ‘$13 Dining.’
* Maintained the on-line Dining Guide: updated, corrected, generated listings
* Promoted blog items and stories on the website to other web-based media
* Fielded all electronic and paper-based communication directed to Editorial Staff
* Maintained editorial records and databases; maintained editorial space, supplies, material archives; responsible for editorial pay list
* Coordinated letters to the editor, awards submissions, weekly pitch sheets, corporate issue database, reports
EDITORIAL ASSISTANT
Cleveland Magazine — Cleveland, OH
August 2006 – January 2008
* Researched, interviewed, reported articles for City Life, Arts and Entertainment, A La Carte, the feature well, cover packages and
special sections, including supplemental publications Home Décor and Elegant Wedding
* Fact-checked articles; executed special projects including listings for cover packages; coordinated assigned special sections
* Participated in editorial and special section meetings; proposed story ideas; handled editorial calls and mail; mentored interns
* Co-wrote monthly Newsbites section in A La Carte featuring developments in the local dining scene
* Wrote monthly Agenda section, featuring write-ups of events sponsored by the magazine and media partners
* Served as an editorial intern from May 2006 – August 2006
FREELANCE WEB WRITER
2007 – Present
* Create specifically targeted, SEO-rich content through interviews, other source material
* Proof read, edit, enhance and optimize company-provided content for the web
CAST MEMBER, MARKETING DIRECTOR
Something Dada Improvisational Comedy Company— Cleveland, OH
2007 – Present
* Perform improvisational comedy at two weekly shows, and private, corporate or fundraising performances
* Coordinate marketing, promotions, event planning, fundraising, donation solicitations, booking, group ticket sales
Related Skills
* Proficient on PC/MAC platforms, Lexis-Nexis, Microsoft Office Suite
* Working knowledge of Adobe Creative Suite, QuarkXpress
* Basic knowledge of Dream Weaver, HTML
* Trained in theater, improv comedy, public speaking
* Trained in graphic design
* Experienced in web content creation
* Proficient in French, conversational Italian
*Proficient in AP Style
Education
* M.A., Magazine, Newspaper and On-line Journalism — June 2006
S.I. Newhouse School of Public Communications, Syracuse University — Syracuse, NY
* B.A., Communication, Writing Specialization — May 2005
Loyola College in Maryland — Baltimore, MD
Additional Experience
EDITORIAL INTERN
The Post-Standard — Syracuse, NY
2006
* Researched, interviewed, pitched, reported features articles for The Daily Dose and the Local section
STAFF WRITER
The Daily Orange — Syracuse, NY
2005 – 2006
* Interviewed, reported, co-edited Features articles and reviews for Syracuse University’s daily student newspaper
* Wrote an article linked by Romenesko, The Poynter Institute web site, 10/28/2005
EDITORIAL INTERN
The Baltimore City Paper — Baltimore, MD
2003
* Researched, wrote full-length features and 100 word calendar inserts; fact-checked, researched, assisted editors
PRODUCTION TEAM MEMBER
The Cagli Project — Cagli, Italy
2004
* Wrote feature article, designed web page, produced photographs and video for multi-media web documentary on Italian town.
VOLUNTEER/TEAM LEADER
Huntington Elementary School — Syracuse, NY
2005 – 2006
* Designed program, assembled team, developed curriculum; taught 20 sixth grade students how to create a newspaper
GRADUATE ASSISTANT
S.I. Newhouse School of Public Communications — Syracuse, NY
2005 – 2006
* Researched, created plan for a publication for Newhouse faculty; created scholarship systems and facilitated student awards
EDITOR/RECEPTIONIST
Loyola College Technology Services — Baltimore, MD
2003 – 2005
* Wrote and edited newsletter; maintained databases, assisted with campus technology issues, coordinated front desk at Help Desk
STAFF WRITER
The Greyhound — Baltimore, MD
2004 – 2005
* Produced and edited bi-weekly opinions column for Loyola College’s weekly student newspaper
