Author Archives: tori
Belated is the Blog
The website has been updated and there are new web writing clips to see! Continue reading
Rocket Writer
I’m back on the blog! I apologize for the radio silence for the past few weeks, but I have been busy acclimatizing to my new position. Continue reading
Content That Counts
Say you pick up a book at your local bookstore. There are some pretty pictures, and the font choice is pleasing and the layout is logical and engaging. Continue reading
Click Here
So you’re building a new website. You have lots of considerations—you want it to look awesome and you want people to actually read and interact with your content. Continue reading
How Fresh is Your Content?
Sure, you know that your website needs to be updated frequently. New blog entries, new pressroom posts, new product descriptions, new client listings and new work samples are all important additions to the content of your website. Continue reading
Check Out Cool Cleveland
In this week’s issue of Cool Cleveland, “Stars,” I contributed to the listings section. It was a blast to write these. Continue reading
What to Write?
Figuring out what to write about can be every bit as challenging as actually writing. Continue reading
Defining Content Strategy, Part 2
What does content strategy mean? What, exactly, does a content strategist do? Continue reading
What’s In a Word?
Our language is evolving, sometimes seemingly daily. That’s an incredibly beguiling concept—that our language is what we make it, that it must reflexively grow and morph into what we need it to be. Continue reading
Editing for the Web
Editing is essential. Through the act of editing, raw creative content can be refined into something elegant, effective and useful. The process of editing is a pivotal phase wherein content can gain the ability to serve a more meaningful purpose than simply existing. Continue reading
