Author Archives: tori
Defining Content Strategy, Part 2
What does content strategy mean? What, exactly, does a content strategist do? Continue reading
What’s In a Word?
Our language is evolving, sometimes seemingly daily. That’s an incredibly beguiling concept—that our language is what we make it, that it must reflexively grow and morph into what we need it to be. Continue reading
Editing for the Web
Editing is essential. Through the act of editing, raw creative content can be refined into something elegant, effective and useful. The process of editing is a pivotal phase wherein content can gain the ability to serve a more meaningful purpose than simply existing. Continue reading
Defining Content Strategy
Think about it. The web is never static, never constant. Like a river, the web is never the same web twice. Every moment, new information is shared, new content is generated, new comments are posted. Continue reading
Content by Design
When planning a launch of a new website, or a redesign of an existing site, there are many important considerations. Continue reading
For the Love of Words
Most writers I know became writers because they couldn’t not become writers. The love of words, of communication, of expression manifested through the written word isn’t just a pleasure or a pursuit, it’s a compulsion. Continue reading
Strategizing Content
Writing effective, engaging web copy is a skill. A good web content producer has notable writing talent combined with passion for interactive communication and an understanding of the web medium. Continue reading
Kindling Education
The sight of students staggering under the weight of preposterously large book bags that were crammed to overflowing with humongous book acutely evokes the memory of sore shoulders and a throbbing lower back Continue reading
Twit vs. Wit
Brevity and wit have been buddies since before Shakespeare (perhaps ironically) penned the phrase. And in today’s web climate, is brevity the soul of twit? Continue reading
Compelling Copywriting
The web is full to far more than brimming of information. Websites that offer products and services are more than bountiful, and sifting through the commercial overload can be aggravating to consumers. Continue reading
