Author Archives: tori

Web Copy: The Final Frontier

Effective, engaging, exciting copy is imperative for a web site to succeed Continue reading

Posted in Content Strategy, Web Writing | Leave a comment

How We Communicate

Social Networking has just surpassed email as the most popular form of web-based personal communications. Continue reading

Posted in Communication, Social Media, Web Writing, Writing | Leave a comment

The Message and the Means

As the technology of communication continues to evolve and change, the actual technology, not just the communication, can influence the way we lead our lives. Continue reading

Posted in Communication, Writing | Leave a comment

Read On, Book Lovers

I love reading. I love words, and I love immersing myself in the worlds that authors create for me. Continue reading

Posted in Communication, Reading | Leave a comment

Blogging the White House

Web-based communication has reached a new level in its omnipresence—and blogging has perhaps reached its zenith. Continue reading

Posted in Communication, Content Strategy, Usability, Web Writing | Leave a comment

Poetry and Power

On January 20, 2009, Barack Obama was inaugurated as the 44th President of the United States of America. This historically significant day, which means so much to so many people for so many reasons, centered around the oath of office which President Obama swore. Continue reading

Posted in Communication, Writing | Leave a comment

Defining News

In the current climate of shrinking newsrooms, reduced staff sizes and fewer reporters, the amount of news that needs covering is daunting. Continue reading

Posted in Communication, Journalism, Writing | Leave a comment

The Origins of ‘Freelance’

I find the etymology of words fascinating. English is a particularly exciting language to explore, since it is influenced and shaped by so many other languages and traditions. Continue reading

Posted in Freelancing, Writing | Leave a comment

Top Ten Writing Blogs

Over at Writing White Papers, they’ve announced the top ten best blogs for writers in 2008. Continue reading

Posted in Freelancing, Web Writing, Writing | Leave a comment

Proactive Innovation

Jack Shafer, editor at large for slate.com, wrote an insightful, wry piece about journalists bemoaning and mourning the loss of the established way of doing things. Continue reading

Posted in Communication, Journalism | Leave a comment