Category Archives: Communication
How Fresh is Your Content?
Sure, you know that your website needs to be updated frequently. New blog entries, new pressroom posts, new product descriptions, new client listings and new work samples are all important additions to the content of your website. Continue reading
What to Write?
Figuring out what to write about can be every bit as challenging as actually writing. Continue reading
Defining Content Strategy, Part 2
What does content strategy mean? What, exactly, does a content strategist do? Continue reading
What’s In a Word?
Our language is evolving, sometimes seemingly daily. That’s an incredibly beguiling concept—that our language is what we make it, that it must reflexively grow and morph into what we need it to be. Continue reading
Editing for the Web
Editing is essential. Through the act of editing, raw creative content can be refined into something elegant, effective and useful. The process of editing is a pivotal phase wherein content can gain the ability to serve a more meaningful purpose than simply existing. Continue reading
Defining Content Strategy
Think about it. The web is never static, never constant. Like a river, the web is never the same web twice. Every moment, new information is shared, new content is generated, new comments are posted. Continue reading
Strategizing Content
Writing effective, engaging web copy is a skill. A good web content producer has notable writing talent combined with passion for interactive communication and an understanding of the web medium. Continue reading
Kindling Education
The sight of students staggering under the weight of preposterously large book bags that were crammed to overflowing with humongous book acutely evokes the memory of sore shoulders and a throbbing lower back Continue reading
Twit vs. Wit
Brevity and wit have been buddies since before Shakespeare (perhaps ironically) penned the phrase. And in today’s web climate, is brevity the soul of twit? Continue reading
How We Communicate
Social Networking has just surpassed email as the most popular form of web-based personal communications. Continue reading
