Category Archives: Content Strategy

Welcome back, blogger!

Look for this space to feature a renewed and re-energized focus on web writing and content marketing. Continue reading

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Content That Counts

Say you pick up a book at your local bookstore. There are some pretty pictures, and the font choice is pleasing and the layout is logical and engaging. Continue reading

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Click Here

So you’re building a new website. You have lots of considerations—you want it to look awesome and you want people to actually read and interact with your content. Continue reading

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How Fresh is Your Content?

Sure, you know that your website needs to be updated frequently. New blog entries, new pressroom posts, new product descriptions, new client listings and new work samples are all important additions to the content of your website. Continue reading

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Defining Content Strategy, Part 2

What does content strategy mean? What, exactly, does a content strategist do? Continue reading

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Defining Content Strategy

Think about it. The web is never static, never constant. Like a river, the web is never the same web twice. Every moment, new information is shared, new content is generated, new comments are posted. Continue reading

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Content by Design

When planning a launch of a new website, or a redesign of an existing site, there are many important considerations. Continue reading

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For the Love of Words

Most writers I know became writers because they couldn’t not become writers. The love of words, of communication, of expression manifested through the written word isn’t just a pleasure or a pursuit, it’s a compulsion. Continue reading

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Strategizing Content

Writing effective, engaging web copy is a skill. A good web content producer has notable writing talent combined with passion for interactive communication and an understanding of the web medium. Continue reading

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Compelling Copywriting

The web is full to far more than brimming of information. Websites that offer products and services are more than bountiful, and sifting through the commercial overload can be aggravating to consumers. Continue reading

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