The web is full to far more than brimming of information. Websites that offer products and services are more than bountiful, and sifting through the commercial overload can be aggravating to consumers.
If you have a product or service that you want to sell, compelling copywriting is a must for your website. It’s what makes your site professional and polished, and if your site seems professional and polished, so do you. And by extension, so do your products. Think about some of your favorite websites—odds are, the copy is concise, specific and colorful.
“No matter how brilliant the product or service or how powerful the graphic elements are–winning words make it all work,” the article says. “If you’re running a business, you want to get robust returns from every marketing penny. So allocate part of that penny to a copywriting professional. The pro’s job is all about wordsmithing that rocks.”
The article goes on to talk about the various benefits that a talented, experienced copywriter will bring to your project. They can take your site from Mickey Mouse to Walt Disney World caliber. Well-crafted copy is nuanced and purposeful, and conveys your message to your audience in an appealing fashion. It can also subtly address any concerns your audience might have, and influence them to the point of being ready to purchase your product. And on commercial web sites, isn’t that what it’s all about?