Defining Content Strategy

Think about it. The web is never static, never constant. Like a river, the web is never the same web twice. Every moment, new information is shared, new content is generated, new comments are posted. Through archival processes, some information is stored. But new information is constantly presented to the public for consumption.

This reality has revolutionized the way that humans communicate with each other. Never in our history has communication and information been so omnipresent, available to so many in such egalitarian fashion.

One facet of this ever-changing information ocean is that finding correct and relevant information can be a challenge. With so many sites and so much information, both user-generated and professionally issued, it can be difficult for companies and individuals to get their message out to the public in a way that is useful and easy-to-find.

This is where content strategy plays a pivotal role in information organization and distribution. This knol offers and excellent round up of sites and definitions which explore the meaning of content strategy. It’s fascinating to explore the myriad ways a good content strategist can make the most of your web presence.

The site quotes:

“According to Richard Sheffield, author of The Web Content Strategist’s Bible, content strategy is “a repeatable system that defines the entire editorial content development process for a website development project[.]”

There are many definitions that cover a wide breadth of what content strategy is—I’m working on crafting my own statement. What do you think? And if you’re part of a business, what are some of your needs or goals that could be achieved with the help of a content strategist?

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